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Audi and Friends Plot to Bring Carbon Fiber Cost Down

Is it just us, or do automakers love the word “consortium”? Right up there with “performance,” “world-class,” and “wheels” we have to read this week about how Audi is joining something that rhymes with “smooshmortium” and is dedicated to bringing the cost of carbon fiber down 90 percent within six years. If it was a […]

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How Automakers Are Creating Stronger Data Security

We use our smartphones a lot. Checking email, texting friends, scheduling time together—these are just a few of the many ways that technology is improving our lives. Our cars, too, are offering more technologies to keep up with the times. But one of the big challenges that technology faces is security. 2014 will likely be […]

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Audi Looks To Expand RS Models in North America

If you’re a performance automaker facing increasing CO2 and pollution restrictions, what do you do? For Audi, the response is to forge ahead with RS models and as Jeff Goldblum’s character in Jurassic Park said, “Uh, uh, uh, uh, uh, uh, find a way.” This is basically what Audi’s RS captain, Heinz Peter Hollerweger, recently […]

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The Bleeding Edge Robots and Lasers That Made Your Audi

“All I need is free because I’m a factory.” -Ben Folds Five, Jackson Cannery MIT’s Technology Review has a new article up about the manufacturing processes that go into making Audi vehicles in Ingolstadt, Germany, and we are impressed. The article focuses on just how automated everything is from the sensing of what vehicle is […]

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Audi Q3 Becomes Second Vehicle to Offer AT&T Mobile Data Plan

There’s a moment in the 1992 film “Sneakers” where Ben Kingsley says to Robert Redford, “The world isn’t run by weapons anymore, or energy, or money. It’s run by little ones and zeroes, little bits of data. It’s all just electrons.” Redfords responds, of course, with his trademark smirk, squinty eyed expression and a withering […]

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