Is it just us, or do automakers love the word “consortium”? Right up there with “performance,” “world-class,” and “wheels” we have to read this week about how Audi is joining something that rhymes with “smooshmortium” and is dedicated to bringing the cost of carbon fiber down 90 percent within six years. If it was a […]
Archive | October, 2014
How Automakers Are Creating Stronger Data Security
We use our smartphones a lot. Checking email, texting friends, scheduling time together—these are just a few of the many ways that technology is improving our lives. Our cars, too, are offering more technologies to keep up with the times. But one of the big challenges that technology faces is security. 2014 will likely be […]
How Cold Weather Affects Tire Pressure, Performance, and Safety
So you’re on the way out to your car, dressed for work, briefcase in one hand, coffee in the other. It’s been a rough morning and you’re leaving five minutes late, so you’re thinking about possible shortcuts you could take. It’s also been getting progressively colder, and today you can see your breath as you […]
Audi Looks To Expand RS Models in North America
If you’re a performance automaker facing increasing CO2 and pollution restrictions, what do you do? For Audi, the response is to forge ahead with RS models and as Jeff Goldblum’s character in Jurassic Park said, “Uh, uh, uh, uh, uh, uh, find a way.” This is basically what Audi’s RS captain, Heinz Peter Hollerweger, recently […]